How Digital is the Agricultural Equipment Sector?

Digitalization has played an important role in agricultural engineering for more than 20 years now. Experts in the field were working on digital apps, connectivity, and autonomous systems long before their counterparts in the automotive industry, and these use cases have developed into real, available products and applications. But how high is the degree of digitalization in the industry today? To what extent are companies using big data? To what degree are they digitalizing their internal processes? 

For this study, Porsche Consulting surveyed the largest agricultural engineering companies worldwide on growth, customer experience, efficiency, and enablers. The study shows how companies can further advance digitalization in order to become digital champions themselves.