With its high-end products, Weber has turned the grill into a lifestyle product. “We work with a sophisticated clientèle that is prepared to pay up to €4,000 for a gas grill. Maximum flexibility and reliability in customer service is indispensable in that,” says Hans-Jürgen Herr, Weber’s EMEA President. The venerable company’s unique selling proposition: a quality guarantee born of almost a century of grilling experience. When that promise started looking a bit shaky, Weber called in the Porsche consultants.