Asia leads the way, Europe needs to catch up
Despite all the advantages digitalization brings, implementation is often slow – large parts of the European rail network still employ conventional technology. Obstacles include high investment costs and long renewal cycles. One example of this is the standardized European Train Control System (ETCS). In 2020, only 14 percent of the EU rail network was equipped with ETCS; at the current rate, this figure will lie somewhere around only 25 percent by 2030.3
Regionally, impressive developments are taking place in the area of digitalization, with Asia leading the way. China and Japan in particular are investing heavily in the digitalization of rail transportation. These countries are introducing modern high-speed trains with advanced digital control systems, whilst benefiting from the historical advantage of a less complex rail networks. China Railway Corporation uses big data and artificial intelligence to further optimize its operations. This has led to a reduction in minor disruptions, for example, in the reliability of points and to a reduction in dwell times around large stations.4 Japan, known for its Shinkansen high-speed bullet trains, also relies on modern signaling and control technologies which, amongst other influential factors, are a key success factor for the world-famous punctuality of Japanese trains.
In Europe, countries such as Switzerland and France are pioneers in rail transport digitalization. With ‘SmartRail 4.0’, Swiss Federal Railways (SBB) is pursuing the comprehensive digitalization and automation of rail operations with a view to increasing safety and efficiency. This project optimizes capacity planning, system monitoring and vehicle control as well as responses to operational disruptions.5 In France, the rail company SNCF is testing autonomous trains and digital interlocking as part of the ‘Train Autonome’ project.6 Scandinavia is also making progress. Norway plans to equip its entire rail network with the European Train Control System (ETCS) by 2034. With its ‘Digitale Schiene Deutschland’ [Digital Rail Germany] program, Deutsche Bahn is pursuing an initiative to boost the capacity and efficiency of its rail network.7 Germany's first digital rail system with highly automated operation is being implemented in Hamburg. This system enables high punctuality, maximum route capacity and up to 20 percent less energy consumption.8; 9
Travel more conveniently: Digitalization of the customer interface
An important lever for raising rail passenger numbers is customer experience. This all starts with travel planning and booking. Passengers want convenience and efficiency, and digitalization of the customer interface improves just that. It revolutionizes the passenger experience by proactively identifying customer needs: Passengers can benefit from personalized travel options that take into account individual preferences such as the fastest, most comfortable or cheapest connection. Supraregional apps enable the combined booking of different transport providers, making integrated mobility a reality. There are good approaches worldwide in this area, however, the solutions are mostly regionally limited and not mutually integrated. Supraregional, transnational and cross-modal solutions are necessary. Examples of such digital platforms include Moovit from Israel, available in over 3,400 cities worldwide, and Citymapper from the UK, which offers public transport, rail, bicycle and taxi services in 31 European countries.10; 11
In Germany, external mobility platforms such as Trainline or Omio have had direct access to Deutsche Bahn's live data since 2024. These facilitate the combination of different means of transportation, display of the best route and simplify ticket management and purchases. These platforms provide real-time information, handle bookings and deliver personalized travel recommendations. Mobility data makes it possible to adapt travel plans to every situation. Train connections, delays, and disruptions are provided in real time. Integrated, cross-border solutions are needed here. For this to happen, rail operators are pursuing an omnichannel strategy: On the one hand, digital channels are being expanded, whilst on the other, care is being taken not to leave less tech-savvy passengers behind and personal advice continues to be offered.
New technologies such as artificial intelligence and digital twins are the basis for further improvement of the customer experience. The specific needs of different customer groups, such as the so-called silver agers aged 50 and over, or passengers with reduced mobility, are taken into account by digital platforms that provide information on accessible travel options and allow assistance services to be booked in advance. Analysis of user data allows for personalized advertising and special offers to be sent directly to passengers, e.g., discounts for frequently used routes or recommendations for tourist attractions.12
Intelligent control systems harness passenger flow data to optimally distribute capacities and prevent overcrowding. For example, flexible pricing can be used to manage demand in order to minimize capacity peaks. Based on forecast data, resources can be adapted to special situations at an early stage. Blockchain technology increases the security and transparency of booking systems by enabling the traceable processing of transactions and minimizing the risk of fraud.12