The Next Wave

Sustainable Fuels and the Eco-Friendly Future of the Maritime Industry
Arrow with wave, ship and global map with connection points
Florian Mock | Dr. Lukas Mauler | Marc Lehmann | Torsten Nowell | Lukas Schnitzspahn | Lukas Hoffmann
Apr 2025 | Strategy Paper | Inglese

The Next Wave

Sustainable Fuels and the Eco-Friendly Future of the Maritime Industry

Maritime transport of goods and people plays an essential role in the global economy, with more than 80 percent of international trade volume transported by sea. While shipping is one of the most energy-efficient modes of transport, it is also a significant contributor to global greenhouse gas emissions. In 2023, the industry accounted for over 1 billion tons of CO₂ emissions—around 3% of total human-caused greenhouse gas emissions.

Since the 2008 financial crisis, shipping companies have adopted numerous measures to reduce fuel consumption. However, achieving full sustainability requires overcoming five key challenges, which are closely connected to the roles and interests of various industry stakeholders. This strategy paper explores these interdependencies and outlines actionable solutions for a sustainable future.

80%

reduction of greenhouse gas emissions by 2040 is targeted by the revised IMO strategy.

1 billion

tons of CO₂-equivalent are emitted by global shipping.

70%

of cruise passengers are willing to pay up to 10% of the ticket price for CO₂ emission compensation.

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Porsche Consulting Strategy Paper The Next Wave

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