The Bielefeld-based technology company plans and builds turnkey logistics and production halls, parking garages, offices and other commercial properties. The market leader does a large part of its construction work in its own factory halls: Drawing on the model of the automotive industry, huge steel and concrete parts are produced there in large numbers in a modular design – yet with high variance at the same time. Goldbeck calls this “elemental building.” Or the “Lego principle.” The Bielefeld builders rely heavily on digitization, and some construction is done with robots. They are regarded as the innovation leaders in their industry. And yet they still want to get better.