In high-production phases, machine failures are a disaster – whether it’s in the assembly of sports cars or the refinement of crops. Bayer operates parts of its corn seed business in Brazil, and the timeframe is extremely tight at harvest-time when billions of kernels of corn are to be extracted from millions of corn cobs. The machines have to deliver top performance under extreme loads, because if they don’t, valuable raw material is destroyed and financial losses result. The global corporation sets a high bar: “Instead of improvements in small increments, we want to jump straight to world-class level,” says Bayer manager Rogério Martins.