Three pitfalls in software-driven transformation
How to tackle the growing challenges
Dr. Rodrigo Biurrun | Matthias Brandt | Ines Burkhardtsmayer | Stuart Church
Jun 2023
| Strategy Paper
| Inglês
Three pitfalls in software-driven transformation
How to tackle the growing challenges
The automotive sector is experiencing a rapid digital transformation, driven by market-push and market-pull factors such as electrification, digitalization, and automated driving. As a result, product complexity is increasing disproportionately. This is accompanied by a faster pace of change, challenging traditional vehicle manufacturers. To remain competitive, traditional manufacturers must embrace digitalization and focus on software-driven solutions.
This whitepaper reveals how collaboration, decoupling of hardware and software processes, and efficient software development can be used as key levers to successfully manage the transformation.
Management Summary
- Horizontal collaborations enable flexible acquisitions of software-related capabilities. An integration management office can thereby manage barriers that arise and coordinate process integration for both collaboration partners in addition to change management-relevant aspects.
- Significantly increasing the deployment flexibility and pace of change for a product requires a dedicated decoupling of rapidly changeable product components.
- The process architecture, for example in development and application processes, follows the product architecture in order to make the flexibility operationally usable.
- Complexity in software product creation is growing due to a multitude of factors.
- A focus on converging requirements to form realistic and achievable specifications as well as a platform strategy and interface management can restrict the complexity early.
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Rüdiger Leutz
Managing Director Porsche Consulting Brazil
