Spotlight on Artificial Intelligence

Identifying the best way forward for your own organization based on the multitude of AI opportunities. Involving the right partners to implement quickly and effectively. Preparing the organization and empowering employees to scale. So that artificial intelligence can unfold its full potential.

Measurable Success

Integrate AI Effectively in the Company

Many companies have recognized the potential of artificial intelligence (AI) for their own business. However, successful implementation is a major challenge. There is often a lack of clear strategies, suitable structures, and necessary knowledge and skills to use AI in a targeted and effective manner. Uncoordinated individual measures then fail to achieve the desired business success.

Porsche Consulting offers a structured approach that allows us to work with our clients to answer the key questions regarding the use and scaling of AI within the company. Our unique advantage: we implement, validate, and optimize our method in the Volkswagen Group and successfully transfer our experiences to our other clients.

3

phases

Start with strategy instead of just creating single use cases, then prepare the organization to scale and finally make use of AI’s full potential.
22%

productivity potential

Natural Language Processing (NLP), advanced optimization, foresight analytics, or causal AI can lead to significant productivity boosts.
600

use cases

We refer to our database of around 600 use cases to achieve quick wins through the use of AI and generate momentum within the organization.

What We Do

Finding Solutions

Scan your AI Potential

Holistic view of external opportunities and your internal AI maturity

With the magnitude and speed of developments in AI, it can become hard for organizations to keep track of all the opportunities and risks relevant to their business. Based on our proven approach, we create a 360° overview of all relevant AI trends, players, business opportunities, promising technologies, and regulatory developments in your specific market. 

In addition, together with your internal experts, we assess the current state of your AI maturity. The focus of the AI maturity assessment is on your strategy, operating model, and internal capabilities to scale the impact of AI. Based on expertise from inside your company and our outside-in view, we quickly identify your organization’s strengths and areas of improvement.

Craft your AI Strategy

Customize AI based on your ambitions and starting point

While the AI hype brings high expectations and ambitions, many organizations are struggling to meet them. To avoid this, a clear, concise, and concrete AI strategy is needed. We support you in identifying your AI ambition and vision and translate it into an AI strategy that is closely linked to your business goals and existing capabilities.

As AI will be transformational for your organization, we ensure strong alignment and commitment among the top-level management. After identifying and prioritizing your organization’s most promising AI use cases, we generate an AI road map that guarantees keeping focus during your journey and makes progress on implementing and scaling the AI use cases visible.

Accelerate the Impact of AI

A strong people focus to help your AI efforts thrive

It is estimated that the failure rate for AI projects is as high as 80 percent, with a lack of focus on employees being cited as one of the reasons for this high rate. Studies have found that perceived usefulness, performance expectancy, and trust significantly enhance AI acceptance across industries. Therefore, at Porsche Consulting we do not only focus on technology but on people and processes too.

This includes reviewing the existing AI organization, governance measures, and delivery mechanisms. In our experience, many companies will need additional AI experts in their workforce. Hence, we work closely with your HR team to identify the required skills and build a talent and recruiting pipeline. Beyond new hires, we are dedicated to supporting our clients in AI and data up- and reskilling opportunities for their employees and in establishing an AI and data culture that fosters engagement and excitement within the organization.

Launch your AI Data and Tech Foundation

A perfectly coordinated engine room

Bigger isn’t necessarily better. And even the best technology has its limits in an unsuitable area of application. Still, this is the reality we see in most organizations: tools are oversized or data infrastructure is inadequate. Within this environment, your company can create AI solutions but will be unable to scale them without wasting money and time.

We specialize in creating reliable AI and data infrastructures to create quick wins that can grow to full-scale AI implementations. Our comprehensive approach covers all aspects of data management, including data security, data governance, and data architecture. We also prepare your organization for future AI regulations by addressing critical issues such as eliminating bias in training and test data, thus ensuring proper AI governance. Additionally, we carefully integrate AI solutions with your existing IT systems, ensuring they align with general IT architecture principles and best practices. This alignment guarantees that AI solutions work seamlessly within your current IT landscape.

Overcome your Challenges with AI

Solve real business problems

While dispersed AI efforts rarely lead to success, specific use cases can deliver quick and impressive results. These first lighthouse projects are required to create the level of enthusiasm—from board member to employee—that is needed to build a sustainable AI program. By tackling your business challenges using the power of AI, we can help you create measurable impact with our tried-and-tested AI solution approach.

First, we understand and analyze your challenges and determine suitable methods, which are tailored to your organization’s existing infrastructure and processes, to solve them. Together with your business and technology experts, we will prioritize the best use cases and support you in their implementation. Finally, our team of experts and extended partnership network ensures deriving continuous valuable results and determining concrete actions for building on the initial successes. We can build on a database of more than 600 use cases that is constantly growing. Our teams bring in both highly skilled AI expertise as well as a strong business acumen enabling us to translate between your tech and business leaders.

"When integrated effectively in the company, Artificial Intelligence accelerates competitive advantages and drives sustainable growth."
Fabian Schmidt
Associate Partner & AI Expert
Porsche Consulting
Zitat Fabian Schmidt gestures and talking

How AI can Help

Use Cases with Proven Impact

Process Efficiency

Increased punctuality at major airport

At major airports, different agents—including ground handling, airlines, and service providers—need to work smoothly together in order for an aircraft to take off on time. To identify the main drivers of outbound delays, Porsche Consulting created a holistic causal network that models the complex turnaround process. With more than 100 variables, it identifies the main drivers for outbound delays and thereby provides valuable insights to increase punctuality.

AI page Airport with flying airplanes and data points
Customer Satisfaction

Accelerated customer service

Time is critical in customer support. Certain incidents can cause a spike in customer complaints that used to lead to long wait times for responses. Porsche Consulting trained a state-of-the-art text classification model to automatically route customer complaints to the responsible professional within seconds. The AI reads thousands of e-mails and classifies them, reducing manual effort and response times while increasing customer satisfaction.

AI generated office with employees and AI as service employees customer service with AI
Cost Reduction

Optimization via a digital twin

In one of the world’s busiest port regions, an integrated logistics provider operates hundreds of container movements per day. To cope with the increasing complexity, Porsche Consulting developed a digital twin, allowing the client to find the best solution in terms of cost reduction and revenue increase. The tool uses live data of truck traffic between container yards and the port as well as customer sites. It compares complex scenarios considering all operational processes from automated identification of data gaps to improved proactive planning and finally to fast recovery of lost equipment. The optimized operations generated a business impact of multimillion annual value creation in this case—and the tool can now be rolled out globally.

AI Page Cost Reduction Port with street and skyline container ships and trucks
Forecasting

Robust planning of investments

Planning investments for new products in the upcoming five to ten years can be a challenging task with a high risk of deviations. At a major industrial company this used to be a bottom-up-process with thousands of employees involved with their estimations of investment needs from Research and Development budgets to the construction of new production lines or facilities. Porsche Consulting developed a robust forecasting tool that enabled the company to turn investment planning into a top-down process while increasing forecast precision by over 40 percent and significantly reducing the decision time.

AI Page Forecasting AI human points on numbers on a building wall with skyline behind

Insights

Trends & Solutions

AI in Aviation

How data can speed up air travel

Generating Impact with AI

How data analytics and AI change the way industrial assets are managed

The Medtech Factory of the Future

Siemens Healthineers is setting new standards in medical technology

The Great Treasure Hunt

How Volkswagen is proving the value of data

Ten Hurdles Slowing the Transformation

Artificial intelligence: How managers can clear the path faster for innovations.

Innovation Park for Artificial Intelligence

Porsche Consulting is part of the IPAI in Heilbronn

“Small Steps Are Faster”

Interview with Hauke Stars, Volkswagen AG Management Board member in charge of IT

ChatGPT: Promise and Peril

Porsche Consulting assesses the chatbot

Leading the Way to an AI-driven Organization

A practical guide for executives to navigate tectonic shifts and build an enduring competitive advantage with AI

Interview with Philippe Rambach

How organizations can make effective use of GenAI

Artificial Intelligence: 5 Trends for 2025

How companies are ramping up digitalization

Contact

Consulting that works

Reach out to us. We are here to provide support in the field of Artificial Intelligence.

Marc Ziegler
Lead Digital Transformation