Omnichannels: The power of seamless connections
Face time with healthcare professionals (HCP) is becoming more difficult to garner and is especially limited for sales reps. In parallel, HCP engagement preferences are evolving to be both more mixed and heavily digitalized. How should this be managed? Orchestrate a symphony of both analog and digital approaches in a personalized manner to increase customer centricity, and you can uncover the hidden potential of novel services and platform plays. This will require new capabilities, technologies, and investments to build the necessary infrastructure and supporting processes.
The North Star: seamless omnichannel engagement along the HCP journey. A customer journey management platform creates “next best” suggestions (channel, timing, content), and a new way of working transforms the coordination between Sales, Marketing, and Medical Liaisons. In the end, success is supported by novel incentive systems, real-life data, and social listening.